Since the company was founded in 1899, Miele has remained true to its 'Immer Besser' brand promise. This means that we will do all that we can to be 'forever better' than our competitors and 'forever better' than we already are. For our customers this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime!
In many countries Miele is the most coveted brand in its branch of industry. On its own home market in Germany, Miele was even voted 'best brand ever' , across all product branches. And the ownership of products from such a brand reveals much about its users: Miele customers have high expectations for the performance and the environmental friendliness of their domestic appliances. People who buy Miele are quality conscious and have style.